30 January 2009

Regional Cola Rebellion



L'auvergne se rebelle et a crée son propre soda au goût de cola. L'Auvergnat Cola Mmm ça va être bon avec la truffade!

Mais les auvergnats ne sont pas les seuls à se "rebeller". Les corses aussi on "leur" Corsica Cola à part de forme de la bouteille l'étiquette ressemble tellement au grand concurrent, que on dirait presque un design à l'honneur de CC (Light). Où est la rébellion dans tout ça? On a mal digéré que Orangina a été racheté?
Ça ne sera pas plus facile de ne plus boire du cola et boire à la place des sodas anciens comme la limonade? Avant il n'y a plus de petites producteurs locaux. Soutenons les avant que'ils se font racheter par des grands groupes notés sur Wallstreet!



A Tweet from lamaincourante brought to my attention the site of Auvergnat Cola. As the site states it's born as an act of rebellion to produce a cola in the Auvergnat region. Sure they have great volcanic springwater, but do you have to drink it with tons of sugar and a secret mixture of more or less tasty ingredients? Would they serve this cola rather than the soda from the "evil empire" with an authentic Truffade?

But the Auvergnats are not the only ones to rebel with their own regional cola, the Corsicans did it too. The Corsica Cola bottle is different shaped but the label looks like a free meal for copyright lawyers to me!
Where's the rebellion in being a look-a-like ? Did you people haven't digested the Orangina take-over yet?
What about not drinking cola anymore and drink original old fashioned lemonade instead ? Although there are just a couple of survivors from the many local producers from way back when, it is still produced and the producers are struggling for market-share. It would be way more sustainable and rebellious then any cola spin-off.

2 comments:

Homeopath said...

Just found your blog..... Interesting.....I’ll be back to read more.

Sonia said...

Oh great now i have performance pressure !
Welcome hope you enjoy and please feel free if you want to share a recipe (-: